Our goal at Natural Footgear is to empower people to do what they love. Our logo expresses our commitment to helping people restore optimal foot form and function and experience lifelong foot health and well-being.
While working on our logo design with Amp'd Designs, we took a look at some of our core values:
CONFIDENCE | STRENGTH | INTEGRITY | RESTORATION | EDUCATION
Feet are strong all by themselves. Treating foot problems with holistic methods offers the possibility of profound and lasting foot health benefits and a speedy return to work or cherished leisure activities. We were drawn to the image of a lightning bolt to illustrate the confidence and strength that come with restoring normal and natural foot anatomy, and to a leaf icon to depict natural health and restoration.
Our resulting logo is empowering and energetic.
The lightning bolt doubles as an “N” for Natural Footgear, with its powerful arms reaching out to expand and grow. The energy present in this icon is inspired by the joy of motion—everything from running to hiking to cycling to dancing and more. The leaves are organic symbols—a reminder of the importance of proper nurturing and of the foot's natural state. The icon is enclosed in a grounded badge of trust, which is holding it securely. Finally, the strong “G” in “footgear” incorporates an upward arrow, which symbolizes a positive trajectory for all things foot- and health-related.